The schedule time
All creative workers and innovators including university students can participate in this contest, there will be a specific range defined by organizer, participants should hand in their entry following the instruction. Top experts in China will give their judge to the entries.
All creative works including university students can participate in this contest, there will be a specific range defined by demand side such as enterprise, government and social group, participants should hand in their works following the instruction. Top experts in advertisement, package design and fine arts in China will give their judge to the entries.
The Golden Mountains Award will have Product Design and Visual Design department, with Pro and Student sub-group
1. Product Design selection standards
InnovationIs the entry of innovation innovative and creative? Is the entry pleasantly surprising?
Science and technologyDoes the entry of technology includes element of technology and demonstrate crossover of technology and humanity? Can the entry solve any existing problem using modern technology?
ApplicabilityIs the applicable entry follows the rule of ergonomic? Is it easy to operate, use and maintain? Can its prize be affordable by mass consumers?
Environmental protectionIs the environmental friendly entry using environmental friendly material and production method while have overall low carbon emitting? Can this entry be recycled with no hassle?
AestheticsCan the authentic entry fulfill its job while being visually pleasing? Is the form and color visually attracting?
CommunicabilityCan the communicative entry intuitive? Moreover, can it provide different sensory experience and emotional dependence?
ProcessabilityDoes arts and crafts entry have exceptionally great performance in material choosing and craftsmanship? Moreover, is the entry have superb workmanship and boast high quality?
2. Visual Design selection standard
BrandThe works fit the brand tone and product features, can improve the consumer's awareness of the brand / communication events, and the brand information can be conveyed delicately and accurately;
DesignabilityDesign entry should be original, the composition should be proportional, the shape should be lively, the usage of color should be harmonious, the degree of completion should be fine;
CreativityCreative entry should be novel in content, the conception of design should be ingenious while combine the creativity with the usage of the product, conveys a complete concept;
CommunicabilityCommunicable entry should follow the rule of communication, easy to propagate and can stimulate resonance among its audience;
Applicability Applicable entry should have strong appropriability, can be easily apply and can be deploy to online and real life scenario.
Stu
Students from major universities both domestically and internationally (including the graduating class of 2025)
Pro
Domestic and foreign teachers, individual designers, and design institutions, etc
√You can participate in on your behalf or as a team member while the main designer is indicated clearly;
√Each entry can only be register by a sole individual or team;
√Each participant can register multiple entries.
Participants should log into the Golden Mountains Award registry page, fill in the personal information following the direction to finish registering a new account, then upload the entry online. If you already have an account then just upload your entry directly.
◎ Stu:50yuan/piece(provide proof of participation)
◎ Pro:200yuan/piece
Note: The registration fee includes the cost of setting up and maintaining the official website and registration system of the competition, printing the materials of the works during the evaluation period, and the evaluation fee of the judges. However, it does not include the cost of producing paper certificates for shortlisted/award-winning works and trophies.
Winners' rights
Exquisite framed award certificates, along with exclusive customized trophies/trophies, showcase one's own strength;
Invited to attend the "Golden Mountains Award" Designer Night (award ceremony) and join the design industry experts to expand personal brand influence;
Winners can obtain the right to use the official logo of the Golden Mountains Award brand in promotional materials and occasions, enhancing its commercial value;
The award-winning works can be displayed and promoted on the official website of the competition in the form of graphics and text;
Online and offline media resources tilt towards reporting.
Intellectual property
The entries of the contestants must be created by the contestants themselves (or their groups). If there is plagiarism of others' ideas or concepts, or if there are intellectual property or copyright disputes in the works, the organizing committee will cancel their eligibility to participate and the contestants will bear the consequences.
Organizer's right
The committee has righteous usage of participants’ information to propagate about the award and the contest, e.g. publishing award winning entries’ information, publishing yearbooks etc. There will be no addition remuneration and will not be restricted by location.